Direct Mail Real Estate Postcards

Real Estate Postcards

As a real estate professional, you understand the importance of generating new listing appointments and staying connected with your existing sphere of clients. Consequently, utilizing direct mail real estate postcards presents an effective and affordable method to achieve these goals. Basically, you can reach potential sellers and maintain your commitment to your existing client base through this method. Besides, when combined with a resource-based “Hyper Local” approach, this can become any realtor’s most effective marketing tool. Furthermore, our seamless product makes it easy for you to demonstrate your professionalism in effectively marketing homes.

All you need is here!

Additionally, our postcards are available in a variety of sizes, including Jumbo, Panoramic, Standard & More, offering multiple choices to best match your needs. Moreover, a variety of papers combined with our Hi Res Print and Imaging ensure the quality of your marketing materials. Also, you have the option to use your own mailing list or one of ours, providing unbelievable service. Nevertheless, it’s important to note that certain factors, such as holiday closures, may affect turnaround times. However, we strive to provide efficient service despite these challenges. In conclusion, our direct mail real estate postcardsoffer an effective and convenient way for you to reflect the quality of your marketing skills and effectively reach potential clients.

High Quality Printing / Direct Mail Experts

• All Inclusive Pricing – Printing, Postage, Processing & USPS Entry
• Upload your own files/list or use our templates and lists!
• Mail 200 homes near your listing for $138
• USPS Full Service Certified with OnSite Verification

All in One Print & Mail Platform

Our on-demand Print and Mail Platforms have everything you need in one single product. Additionally, you can upload your art or mailing list files or use our list building tools or access your saved list or designs – right from here. Ordering your direct mail real estate postcards for your campaign is simple! After a strategic interval of about 2-4 business days, your meticulously designed mail campaign is poised to seamlessly arrive in the prospect’s mailbox, creating an impactful connection.Whether you opt to furnish your mailing list or leverage one of ours, the data processing kicks off. Simultaneously, the graphics and print productions commence their journey, eventually converging downstream in our production process. This marks the inception of your real estate postcards’ marketing phase. Furthermore, it’s worth noting that during this time, you have complete control over the process. Nonetheless, should you require assistance, our dedicated support team is available to help.

Easy to Order Your Real Estate Postcards:

• Choose an audience/mailing list
• Upload your art or customize a template with your photos/content
• Configuring your postcard specifications
• Checkout

Mailing Lists

Upload Your Own List(s)

Do you have your own mailing list? Upload it right here by simply selecting “I Will Upload My Own List” in the first select – List Options. The upload button will appear – select or drag/drop. Upload up to 4 different address lists for this postcard. We will combine them, process them for USPS validation, change of address and remove duplicates. Use ourAdvance List Optionsfor even more enhancements if desired.

• **Upload Your List(s)** – Auto Counts your records
• **Upload up tp 4 lists** -It’s easy
• **Add Closest Relevant Homes** – 50,100,300
• **Save to My List for use again** Advance List Option
• **More Detail and [Step By Step](https://waybetterpostcard.com/knowledge-base/list-builder-upload-your-own-list/)** How To

Closest Relevant Homes

More precise than any “radius” tool, this option is based off the featured address on your postcard as a starting point. Then expands based simply on how many you want to mail. We do rest! Compiling the mailing list from those home closest and most relevant. You can even enhance and add more data filters, Maybe- length of residency, only mail owners who have lived in their home 5 years or more.

• **The featured address on your card** -Starting point
• **Simple** – How Many do you want to mail
• **Select A Different Area** – or Add Data Filters
• **Our Most Popular** – List Builder Tool
• **Re-Target** when mailing again

Map My List

A quick and easy way to define your audience. Keep it as simple as you would like or deploy over 142 different combinations of data filters, that are all centric to agent marketing. Unlike others you can select any combination you want the price stay same regardless – Try Our Axiom Predictive Analytics model.

• **Single Family Homes/Condos** – Or Both!
• **Length of Residency** – 10 options
• **Automated Values** – with just a click
• **Copy of the List**
• **Enter any address-Draw your own polygon**

More Audience / Mailing List

First define your audience by selecting a mailing list. Upload your own list(s) of addresses here. Or use our integrated list builder tool. These databases let you pinpoint your audience with real estate centric data filters and then choose the quantity for your mailer while seeing real-time pricing. A budget-friendly & data driven approach.

• **Upload Your List(s)** – Counts your records
• **Use Your Saved List(s)** – My Lists
• **Closest Relevant Homes** – How Many? & Done!
• **Map My List** – Up to 54 data filters
• **Subdivisions/Condos** – Metro DC/MD/VA

Your Design/Artwork

Choose to upload your print ready or finished artwork file. Or customize an existing template with your photos/content using our online designer and easily create beautiful postcards. We have graphic designers as well if you want a

or sizes.

• **Upload Print File** – Use blue Upload Design Button
• **Templates** – Large Selection-easy to use
• **Your Templates** – Save in My Designs
• **AI** – Designer has integrated AI Tool
• **Support –** Videos, Step by Step, Live Chat or Phone.

Postcard Specifications

The default postcard specifications are perfect, especially on the enterprise portal where they are aligned with your broker’s suggestions. Explore additional options. If you can’t find what you need, select the closest option you see and use “Get A Quote” instead of placing an order. We’ll promptly provide estimates and address your specific requests.

• **Postage** – Presort Included/add First Class
• **Default Setting** – Recommended/Best Value
• **Paper** – Multiple Mill Options
• **Coatings** – All done in-house

Details / Sizes

Best Size:Before delving into the specifics of our real estate postcard options, let’s consider the various dimensions available. First and foremost, the size of your postcard matters, as it impacts both the content you can include and the mailing requirements to adhere to. Consequently,

real estate postcard. Additionally, be mindful of

requirements, when designing the back side to ensure compliance. Once you’ve determined the size and design, it’s time to explore the features of our product. All postcards are printed on high-quality paper, ensuring a professional look and feel.Moreover, they feature full-color printing on both sides, maximizing visual appeal. Furthermore, postage for Marketing Mail (presort/std.) is included, providing cost-effective mailing options. (Find

here).For added durability and aesthetic appeal, you may opt to add UV coating to one side of your cards. This option is particularly popular among customers seeking to make a lasting impression. A very popular option is toadd additional UV Coatingto one side of your cards.In our Advanced Options menu, you’ll find a plethora of additional features to tailor your mailing experience. These include options to handle duplicates, order samples, or add special instructions at checkout.In conclusion, choosing the right size and features for your real estate postcards is essential for a successful marketing campaign. By considering all available options and adhering to USPS guidelines, you can create impactful mailers that resonate with your target audience.

Postcards for any Campaign

Jumbo 8.5″ wide x 5.5″ tall Momentum Mailers Easy & Best Value

Momentum MailersAllow a transaction to initiate your marketing endeavors. Subsequently, when your listing hits the market and your sign becomes visible, seize that opportunity! Whether it’s within your monthly farm or even if you don’t have an established farm, the impactful strategy of dispatching 200-500 Coming Soon, followed by 200-500 Just Listed real estate postcards, and repeating the process for Under Contract and/or Just Sold is genuinely remarkable. This not only effectively showcases your commitment to marketing the property to your sellers but also swiftly results in the acquisition of 3-5 touches with potential new prospects in a remarkably short timeframe.

Geo Farming 11″ x 5.5″ Data Farming 9″ x 6″s

Farming, One of the most proven and effective direct mail marketing approaches is “Farming”. Whether you are Geo Farming -a specific geographical area, subdivisions, building, neighborhoods or Data Farming – using demographic and property data to identify a target base, or a hybrid – consistent relevant messaging or touches, will build your brand and your relationship over time.

LuxLine Tall Panoramic Size 11″ wide x 6″ Tall

These LuxLine or Tall Panoramicpostcards, are the ultimate in this lineup, The largest size of direct mail that still qualifies for the best rate, ensures a lasting impression. Its overwhelming size will stand out in your prospects mail when received and almost always gets reviewed! It offers ample space for panoramic or multiple images to enhance your real estate postcard. The front is perfect for featuring the an elevation image. On the back your compelling content will accentuate your marketing prowess. A bona fide luxury marketing lead gen tool, with plenty of space for your branding and call to action on these real estate postcards.

Templates Easy to use Various Styles/Layouts.

As You Explore, & our diverse selection of postcard templates tailored for your needs, it’s evident that there are numerous options available. Additionally, you can upload your property photos and customize your layout through our user-friendly online design software. Besides, you have the option to choose from an array of brokerage and realtor-centric logos or upload your own. Furthermore, designing your Real Estate Postcards for direct mail has never been this intuitive and convenient. Consequently, you can create impactful marketing materials that effectively showcase your properties. Moreover, our platform allows for easy customization, ensuring that each postcard is tailored to your unique requirements. Similarly, our templates offer flexibility and versatility, allowing you to create eye-catching designs that stand out. In conclusion, whether you’re a seasoned professional or just starting out, our platform provides the tools and resources you need to succeed in your marketing efforts.

• **Templates** – Choose or Mix & Match fronts and backs
• **Upload** – Your Property & Other Photos
• **Save** – Revisit or Save as Your Own Custom Template

Add Additional UV Coating:

The paper mills provide coated paper, however it has no real gloss or matte/silk finish, unlike text of book paper we are using heavier caliper weight card/board stock. This finish has more of a “semi gloss or matte” look. We offer (3) additional UV Coatings that enhance the finish look and feel to one or both sides of your card. UV Gloss, will add additional protection for USPS handling/processing.

• **Gloss UV Coating** – Adds a glossy sheen and helps in the reduction of smudging or scratches that can occur on postal processing equipment.
• **Matte UV Coating** – Almost the opposite of the above, this enhances a duller appearance and reduces the reflection of light off the card.
• **Soft Touch UV Coating** – Creates a velvety texture. The paper becomes “soft” to the touch and increases the tactile appeal.

Postage / Turnaround & In Home Date

This product includes Marketing Mail Class Postage (formerly presort or bulk standard mail). Both Marketing Mail and First Class pass through the same processing machines in our nation’s postal plants. Sorting in USPS plants is often determined by destination end or next point, rather than the class of mail, and it’s common to see both classes running side by side.

Postage Options

Marketing Mail Options

A valuable option included in this product, is preferred for real estate postcards. Despite USPS prioritizing First-Class mail for processing, Marketing Mail can yield comparable in-home arrival dates if executed effectively. Furthermore, Marketing Mail is not merely pushed to the back of the line. Through our enhanced approach, utilizing our proprietary systems platform and live sync with USPS data servers, we expedite production and verification processes, resulting in improved in-home arrival dates. It typically arrives within 2-4 days. Additionally, more information can be found here.

First-Class Options

First-Class mail usually delivers in approximately 1-4 business days. It can be the best option for time-sensitive or critical information depending on your timing or if your quantity is under 200 pieces. If your materials are dated and/or have an event date or time-sensitive call to action, possibly a quick turn Open House, you should consider using First-Class to ensure timely delivery. Within the First-Class postage option, there are Retail rates (Forever Stamp) and Certain Sizes and Minimum Quantities at a presort rate and for quantities over 500 a Commercial Rate. All of these are considered first class regardless of cost and are displayed in the pricing above. Additionally, it’s important to realize that choosing the right postage option is crucial for achieving optimal results.Therefore, it’s wise to carefully consider the various rates and options available to you. Similarly, despite the convenience of Marketing Mail, First-Class may offer a more reliable delivery timeline. Furthermore, although Marketing Mail can be cost-effective, it may not always be the most suitable choice for time-sensitive materials. Consequently, it’s essential to weigh the advantages and disadvantages of each option before making a decisionSee more

in the knowledge center.

Tracking Included

After the initial stage of production, we meticulously track each real estate postcard using a unique tracking code placed within the IMB barcode. Furthermore, our AccuTrace tool allows you to monitor the progress of your campaign in real time. Initially, your mailer undergoes processing at our facility, and subsequently, it is sent out for delivery. Additionally, our system enables you to verify that your mail is being processed and delivered promptly. Meanwhile, you can access a real-time dashboard to track the delivery progress. Although First-Class mail typically delivers within 1-4 business days, our tracking system ensures that you can monitor its progress until it reaches your audience. Moreover, you can find detailed tracking information in your order details. Ultimately, our goal is to provide you with peace of mind, knowing that your mail is being delivered accurately and on time

• **Important Time** – 12pm EST Cut off time
• **Current Turnaround** – 18-26 hours, enters USPS Processing Facility
• **Mailing List is Over 200 Records** – recommend Marketing Mail
• **Mailing List is Under 200 Records** – recommend First Class
• **Same Day Print & Mail** – Available (soft cut off 3pm EST)
• **Tracking** – Included when available (not all sizes/type qualify)
• **Variable Data/Multiple Files** – normally *adds an additional day*

Turnaround Print/Mail Time

Our business is based on our commitment to prompt service. We provide some of the fastest turnaround times in the industry – specifically, expedited printing and mail/data processing for realtors.

• **Direct Mail Postcards/Letters:** – From 15-35 Hours, based on business days.
• **Folded Mailers:** – From 24-39 Hours, based on business days
• **Direct Mail Booklets** – rom 23-39 Hours, based on business days

If an approved direct mail order is placed by 12 p.m. EST, it will generally be processed, printed, and enter the postal stream by the next business day. However, if you require a proof, additional coating, or need a complimentary adjustment to any of your supplied files, it may affect your turnaround time. We strive to move accurately and promptly; however, issues can arise, and we will reach out to you if this occurs. Additionally, holiday closures may sometimes postpone the fulfillment of orders until the following business day. Nonetheless, many of these holidays, we are still operational. Thanks to our USPS certifications, we have access to any USPS Plant, and even if your local post office might be closed, processing plants are often open. Consequently, we frequently make multiple trips to various processing plants, six days a week See more details in our

A Few Tips:

We Adobe PreFlight your uploaded file and confirm all print ready and postal aspects. Here are a few of the most common issue we find. If your file does not have bleed we will add, if we can at no charge. We will do our best to ensure all specs will provide a quality piece and mailing. if we can’t we won’t advance and we’ll reach out to you. More details on

• **Bleed Settings** – We will add or adjust here if we can at no charge
• **Transparency** – Often occurs when a transparent art image, like a logo, is overlaid on another piece of artwork causing a light background color. We will try to flatten file – may or may not effect colors..
• **Colors** – Color matching is not guaranteed. We do our best to match the specified colors of your file.
• **Your Timeline**
• Keep your expectations real. we offer very fast print and mail services, but it still needs to be processed and delivered via USPS. So keep in mind when you are looking for it to arrive in homes. Make the best selections in Print Time and Postage Method to meet your expectations and needs
• If you have certain needs or concerns, place them in the “Notes” section at checkout or reach out to us via email or call (301) 565-7000 We have a very good understanding of the postal system
• Review all your art, spelling, contents and all of your print ready material before you submit so you don’t need proofs. We rarely change anything aside form adjusting bleed, a proof request will slow down the turnaround ..just fyi
• **Layout or Our Templates**
• Don’t crowed your real estate postcards with too much copy or images If you need more room move up a size or two
• Download the appropriate template from the Design Guidelines tab to ensure you have the mailing/postage area clear. We will add or adjust as best we can if possible at no charge if we can’t or adversely changes any content, we will reach out.
• Remember to link your website, QR Code or landing page, [NAR recommends](https://www.nar.realtor/direct-mail) a few tips include photographers Print Quality images

Have Your Own Design and/or Files?

Paper

Coated paper is often the best choice for direct mail real estate postcards; colors/solids will be deep and vibrant. It will provide a great contrast between images and the paper, and is often more durable while being handled at USPS. We use a 12pt card stock paper as the default for direct mail real estate postcards and we offer additional UV Coating to enhance the finish and add more protection for USPS handling/processing. Learn more about paper and paper options we offer in our

High Quality Printing:

• 12pt Tango Card Stock – Standard
• 6 other options available
• Both coated & uncoated papers available
• Most can accommodate optional UV Coating
• Looking for something else? Get a Quote or – [Send us a note](https://waybetterpostcard.com/contact-us/)

Helpful Insights & Best Practices

Start Your Marketing Today:

• No minimum order
• Leverage commitment & sales
• Create a lasting brand impression
• Be a Hyper Local Resource in your area

We Offer Multiple Styles & Sizes:

• Jumbo 8.5″x 5.5″
• Giant 11″x8.5″
• Panoramic & LuxLine sizes available
• Don’t See? – [Send us a note](https://waybetterpostcard.com/contact-us/)

Although we offer diverse postcard sizes, essentially reflecting your marketing skills. Additionally, our Real Estate Postcards are available in Jumbo, Panoramic, Standard & More sizes, providing multiple choices for the best match. Furthermore, a variety of papers combined with our Hi Res Print and Imaging enhance the quality of your marketing materials. Besides, you can use your own mailing list or one of ours – an unbelievable service. Consequently, our prices make us your best choice. Nonetheless, it’s important to note that certain factors, such as holiday closures, may affect turnaround times. Despite this, we strive to provide efficient service. In conclusion, reflect the quality of your marketing skills with our customizable Real Estate Postcards.

Create Incredible Real Estate Postcards-Right Here!

In just a matter of minutes using our “Online Design Tool” you can create a beautiful postcards. Get started, Save and Re-Visit. A perfect fit for your campaign workflow.No design skills necessary! Need custom designs or templates? Contact us and we can do it for you.

Trusted & Proven Lead Gen Tool

Design & Layout Best Practices:

In the dynamic world of real estate, effective marketing is key to success. As a dedicated provider of direct mail marketing for real estate agents and realtors, we understand the pivotal role property marketing plays in agent lead generation. Here are a few tips we recommend for crafting a successful campaign, click here for the entire

on tips for crafting a successful one.

• **Gather All Necessary Information** – Begin by collecting all pertinent details for your campaign.
• **Captivating Headline and Description** – Your headline is the first impression often, so make it count. Craft it to succinctly reveal your message..
• **Include a Disclaimer** – Ensure compliance with state or brokerage disclaimer requirements.

Branding Matters – Don’t Over Do it

Effective postcards are often “brief & brilliant” but need a strategic approach.

More Postcard/Mailer Tips

Remember, a well-crafted mail piece is not just a Lead Gen tool; it’s a testament to your commitment to excellence in the real estate marketing.

• **Content** – Content Clear and Concise
• **Key Property Details** – bullet points for detailing
• **Our Templates** , always free! *Make it easy!*

Why Choose Us?

List & Data Platform 7 ways to build your mailing lists!

Integrated directly into our direct mail postcards. You can upload and manage your lists in your account. You can alsobuild your mailing listsusing these tools:

• Map My List
• Closest Relevant Homes (waybetter than radius!)
• Subdivisions & Condo Buildings or Apartment Rentals
• Advanced Real Estate Filters
• Absentee
• Lifestyle
• Length of Residence – more!

Quality & Turnaround

Using state of the art digital printing presses with integrated servers that allow for “Direct to Print”- Variable Data, weproduce a high quality printed addressed postcard, that then can be processed through any of our automated finishing systems. No need to use three or four production steps anymore.Most Campaigns Are in the USPS mail stream within 24-36 hours.

USPS on Site Processing

Utilizing the entire USPS database and (4) others electronically and on-demand, your mail is verified, processed, validated and postage is paid at our facility.We are certified by the USPS to preform these services.We then transport your campaign in postal containers directly to one of 5 processing plant or to a local delivery post office (our truck or PPOM) that corresponds to your mail.

Tracking

We place our own unique serial number for each postcard within the USPS barcode. As your mail is processed on various machines or transported by the USPS, it is scanned. These scans are all individually uploaded to our server and there, compile within your individual job to produce a history and profile for each piece of mail that can be filter in over 145 ways. There are some limitations based on the class of mail, but most Ask About our AccuTrac Guaranteed Delivery.