Direct Mail Booklets

Direct Mail Booklets

Saddle Stitch

A professional presentation make direct mail booklets effective. Various options for both the covers and inside pages.8, 12, 16 or up to 40 pages available.Total page count must be divisible by 4.

Direct Mail Marketing

This is the ideal booklet for mailing. It can be mailed without an envelope. Each address is printed on each booklet. This can also be configured as a EDDM Booklet Mailer.

Agent/Team Marketing

A versatile marketing piece that can be paired with any list. Compose a base booklet then personalize to be sent from individual agents or leverage a brokerage publication.

Paper & Specs

Make an ideal impression as a Real Estate Expert

Our popular saddle stitched booklets can revitalize your real estate marketing. Monthly agent magazines are bit expensive? Furthermore, while we don’t advocate for these, we understand it’s different and impactful. That’s why our direct mail booklets (same as a magazine) offer a refreshing alternative. Moreover, the power of a quarterly updates, year-in-review piece, stylish lookbook, informative newsletter, facts of downsizing, or neighborhood guide, mailed in this format, communicated a strong commitment message. Additionally, if your brokerage already has a publication, we can customize it, thus perfectly aligning you with your brand. The idea of “changing it up” once and a while is valid.

Direct Mail Booklets that are Tailored to Perfection

Leverage advanced data filters and combine them to precisely target your ideal audience, from long-time residents, over 60, with a low loan to value percentage or luxury or high-value homeowners. Your cherished sphere of influence is always our first choice, especially in the current market. Regardless, our cost-effective solution can ensure your message reaches the right people without breaking the bank.

Design and Delivery, Simplified

Unlike others, we have all mailing, binding and booklet equipment/machinery in-house. Consequently, we call this our “Under One Roof” approach. Additionally, nothing has to be sent out. Thus, allowing you to leverage our investment and dedication. Our expertly crafted, saddle-stitched direct mail booklets moreover are designed to impress. Select from our offered booklet size option, pages, papers and/or additional finishes. No minimum and quick “on demand” production will fit right in your marketing budget. Get started with one of our customizable templates or let our design team create a unique masterpiece for you.

Multi Channel/Integrated Marketing Approach

Let’s transform your marketing strategy together. Integrating your direct mail booklet, magazine or publication to extend your reach online. Use your social media marketing or posts and offer a copy of booklet. Upon request send them one in the mail with a note.

Make a Statement with Different Configurations:

• 8.5″ x 11″ – most popular size
• **EDDM** Compatible 8.5″ x 11″ up to 16 pages
• 8 & 12,16 and 20 Common Page Counts
• Ideal for Quartley Reports Or Luxury Marketing

Professional-High Quality Fit & Finish:

• Different text and cover papers can combined
• Various papers available
• Add Soft Touch UV & Coating

Details & Quick Specs:

• Total page count must be divisible by 4
• Bound using to (2) heavy duty staples (like magazines)
• Great for large panoramic images or graphics

Add Additional Coating:

We offer (3) additional coatings that enhance the finish look and feel of the outside covers.

• **Gloss UV Coating** – Adds a glossy sheen and helps in the reduction of smudging or scratches that can occur on postal processing equipment.
• **Matte UV Coating** – Almost the opposite of the above, this enhances a duller appearance
• **Soft Touch UV Coating** – Creates a velvety texture. The paper becomes “soft” to the touch

Campaign Content Ideas:

Here are few great applications

• **Quartley Report/Year In Review** – Leverage an existing brokerage publication. Then we can personalize this for you; incorporating your stats and/or market reports
• **Neighborhood/Farm Annual Magazine** – Once a year send your Geo Farm a neighborhood guide to events, shops, family to dos, school calendar. Combine all into one, you’ll be surprised how quickly it will be embraced. Add your preferred vendor list and collect some partner contributions to offset the cost.
• **Agent/Team Brand Book** – Decide on the right listing, then mail 200 to those properties close by or via EDDM. Or, we can apply some advance data analytics to compose a target list. Your booklet can then communicate the effort and resources you offer – downsizing for example. An ideal piece to send out if you gained some traction from a recent listing to a new potential Geo Farm. We can add the details of that sale/closing on the back cover to make it even more relevant

Direct Mail Booklets Postage

For quantities less than 200, these books would mail at First Class Rate. Over 200 would qualify for Presort with automation.

• **Presort Postage** – These do take longer to arrive in home at times than a postcard, so if timing is critical make sure you’ve planned accordingly.
• **EDDM Postage** – Ideal for mailing your Geo Farm or neighborhood and we configure these for EDDM whihc will allow big postage savings. 400 Color (8) Pages Booklets as low as $560 with postage! [Learn more about EDDM](https://www.usps.com/business/pdf/quick-reference-guide.pdf)

More Info

Here are some links to additional information.

• **[Saddle Stitched Booklets](https://waybetterpostcard.com/product/portal-saddle-stitched-booklets/)**
• **[More About Postage](https://waybetterpostcard.com/knowledge-base/postage-methods-class/)**
• **[Uploading Your own Layout? Read This](https://waybetterpostcard.com/mailing-list-addresses/)**